Join ADW LIVE
One Platform.
ADW LIVE is building the next cultural ecosystem — bringing people, community, culture and belonging together through unforgettable experiences. One connected home for the four seasonal Takeovers™, the businesses and creators who build them, and the new worlds already in motion.
Four Worlds.
One Community.
Each Takeover™ has its own atmosphere, colors, food and activations — and every one of them feeds the same community. Come for one season, stay for the year.
Four Steps. One Year-Round Experience.
Meet NOVA.
NOVA is the thread running through every part of the platform. Tickets, maps, vendors, rewards, challenges, new cities — she is the one interface that touches all of it, so you never have to figure out where anything lives.
Showing Up
Should Pay Off.
Every season you attend, every challenge you finish and every local business you support builds something you can actually use.
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The Next World
Is Already Moving.
We're building more than four seasonal events. We're creating new ways for people to gather around movement, food, creativity, wellness, competition and shared interests.
Picture thousands of people taking over the lawn — a main stage moving as one, yoga and mobility zones, run clubs, strength challenges, recovery lounges and cold plunges, real food, family space and dogs everywhere.
Not a workout class.
Not a trade show.
A full-scale social wellness world.
Fitness Takeover™
Arrive at a huge park and find thousands of people spread across eight different worlds — not one class. A celebrity trainer leads the main stage with DJs, LED walls and confetti at the finish. Festival production quality, pointed entirely at wellness.
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Built In Vegas.
Headed Up The Coast.
Las Vegas is home and it's where every format gets proven first. From there we expand across the West Coast — same brand, same feeling, built with each city's own makers, creators and neighborhoods.
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One brand. Every city gets its own soul.
New interests. New communities.
New ways to participate.
More worlds are coming. The people already in the community will hear it first.
Built For People Who Want
To Feel Part Of Something.
Most entertainment asks you to watch. We'd rather you take part — meet the person next to you, buy from someone who made it themselves, and come back next season because it's yours now.
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Your Next World
Is Waiting.
Join the ADW LIVE community and be among the first to hear about upcoming Takeovers™, new platform features and the experiences we haven't announced yet.